PR Public relations news

• The Scoop: Hearst-OpenAI deal highlights changing news ecosystem

  09-10-2024 17:05
  
  Also: White House creates Reddit account; Meow Mix 12-hour jingle loop taps into brand’s legacy.
  OpenAI has entered into a content agreement with Hearst to allow the artificial intelligence company to use the publisher’s newspapers and magazines to train its products, including ChatGPT.
  As part of the agreement, ChatGPT will include citations and direct links to Hearst content, providing transparency and easy access to the original stories, according to OpenAI. Hearst publishes over
  
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• Why Edelman started its Counter Disinformation Unit

  09-10-2024 13:00
  
  And what’s next in this evolving PR discipline.In the last week alone, mis- and disinformation has engulfed the United States. A variety of misleading or purposefully wrong information around hurricane aid is hampering relief efforts and clouding evacuation efforts. Layer that on top of targeted, state-sponsored disinformation from Iran, Russia and China related to the election and it’s clear it’s harder than ever to tell truth from fiction.
  That constant press of disinformatio
  
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• Tips for using AI for video, photo generation in PR

  09-10-2024 12:00
  
  Start small.
  Artificial intelligence tools have opened up new possibilities for communicators to elevate their digital storytelling through advanced video and image creation.
  Steve Salvador, APCO‘s creative director of brand programming, noted that image and video generation are in their early phases. However, he emphasized that the field is rapidly evolving, pointing out that ChatGPT only emerged two years ago.
  “AI is seen as a future necessity, something that holds a lot of potenti
  
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• How AI helped a research pro with no coding experience build a software tool

  09-10-2024 12:00
  
  Reputation Leaders created a tool for categorizing open-ended survey responses — with no coding experience at all.Coding open-ended responses by hand is a time-consuming task for any PR or research professional gathering sentiment or feedback. Even with some automation, the tool is often clunky and clumsy.
  But Harry Morris, a project manager at Reputation Leaders, saw an opportunity to use AI to create a program to speed up the process. And with no software coding experience, he did just t
  
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