• By the Numbers: What consumers think about paying for news

    By the Numbers: What consumers think about paying for news
    Paywalls can be a boon for news outlets and a pain for PR pros — but what does the general public think?Paywalls seem to be cropping up on every news site, cutting off stories that once would have been freely available to the public. Just this week, CNN announced it will charge users who read an unspecified number of articles $3.99 per month for all access. Reuters announced a similar plan, with its plans starting at $1 per week.
    Pay-to-read content can be a double-edged sword for PR profe
  • The benefits of a brand newsroom as part of an overall media strategy

    The benefits of a brand newsroom as part of an overall media strategy
    A well-stocked library of photos, videos and ready-to-go digital assets gives a company control over its own narrative.
    The modern media landscape presents  opportunities for organizations to take control over their image and messaging.
    The longstanding struggles of the traditional news media have presented challenges to those accustomed to working with reporters as a way to get their stories out to customers. However, the evolution of owned channels – such as websites, blogs and soci
  • By the Numbers: What news consumers think about paying for news

    By the Numbers: What news consumers think about paying for news
    Paywalls can be a boon for news outlets and a pain for PR pros — but what does the general public think?Paywalls seem to be cropping up on every news site, cutting off stories that once would have been freely available to the public. Just this week, CNN announced it will charge users who read an unspecified number of articles $3.99 per month for all access. Reuters announced a similar plan, with its plans starting at $1 per week.
    Pay-to-read content can be a double-edged sword for PR profe
  • PR Daily Awards and Top Agencies finalists and honorees announced: See the full list

    PR Daily Awards and Top Agencies finalists and honorees announced: See the full list
    Winners will be revealed on Dec. 11 at the Chelsea Pier City Winery in NYC where Top Agencies will also be honored.
    As the communications landscape evolved at breakneck speed in 2024, PR professionals adapted with ingenuity, determination and a deep commitment to excellence. Finalists in the PR Daily Awards stood out by rising to these challenges, using their expertise to ensure that their organizations and clients got the recognition they deserved.
    PR professionals have had to rethink every asp
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