PR Public relations news

• The Scoop: Vance’s ‘slick’ performance helps Republicans claim debate win 

  02-10-2024 17:52
  
  Also: CNN launches digital paywall; U.S. port workers strike.
  With only five weeks to go until Election Day, Democrat Tim Walz and Republican JD Vance stuck to their talking points during Tuesday night’s vice-presidential debate.
  The head-to-head debate in New York was a policy-focused discussion, with the candidates sparring on issues like immigration, the economy, gun rights and abortion. When asked about the growing turmoil in the Middle East, Walz promised “steady leadership&rdqu
  
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• ‘Reasonable’ metrics offer straightforward way to prove PR value to C-Suite

  02-10-2024 12:00
  
  Tailor data to reflect broader business goals.
  When explaining the value of a public relations campaign to a company’s C-suite, it’s essential to use metrics that are reasonable, meaningful and easy to measure.
  “Data is the language of business, and that’s what will enable your internal clients to understand what you do and a little bit more about how you do it and how precious it is,” the late Mark Weiner, an author and longtime communications analytics consultant,
  
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