PR Public relations news

• The Scoop: Exxon, Shein face government scrutiny over environmental claims

  25-09-2024 16:51
  
  Plus: OpenAI releases more human-like voice assistant; WhatsApp grows in popularity for news sites.Two huge corporations are facing questions about the truth behind their statements about recycling ad the environmental impact of their materials.
  Petroleum giant ExxonMobil faces a lawsuit from the state of California claiming it knowingly misled the public for decades about plastics recycling. Communications is squarely in the crosshairs with the lawsuit, which CNN describes as “using slick
  
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• The biggest communications storylines for 2025

  25-09-2024 13:00
  
  A look into the future from communicators.If anyone has a crystal ball, would you share it with us?
  Because right now, the future is looking a little murky.
  But we polled some smart communicators to figure out where the practice might be headed. We asked on LinkedIn: “What is the biggest PR storyline you see on the horizon for 2025?”
  The answers fell into several categories: AI, the media, sustainability and more.
  Answers have been edited for style and brevity.
   
  [RELATED: Keep
  
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• PR’s role in proactively combatting the spread of misinformation

  25-09-2024 12:00
  
  Clear, concise internal messaging can prevent the organization from sharing bad info.When it comes to successful communication, nothing is more important than being able to trust the messenger. Unfortunately, the world is awash with misinformation and disinformation these days.
  It’s the job of the PR professional to not only correct inaccurate facts but also do what they can to stop them from spreading in the first place. One way that communicators can do that is by shoring up internal mes
  
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• How AI helped Catherine Richards amplify empathy

  25-09-2024 12:00
  
  The founder of Richards Creative on how AI can boost creativity and collaboration.AI’s sudden rise has left communicators with many questions about its capabilities and what it means for them in their roles. With its ability to create copy, summarize documents, and much more, AI tools offer a significantly underutilized array of applications that communicators should embrace.
  In our latest edition of Ragan’s “AI Helped Me” series, we spoke with Catherine Richards,  f
  
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