• Closing the AI gap in internal communications

    Closing the AI gap in internal communications
    Ruder Finn and Ragan’s study, “The Great AI Divide in Internal Communications” identifies an AI implementation gap between priorities and adoption rates. This past spring, Ragan partnered with Ruder Finn’s internal communications arm, rf.egage to learn how communicators implement AI, and how they plan to use the tech to advance their internal communications work in the future.
    Ruder Finn and Ragan’s “The Great Divide in Internal Communications” repo
  • 3 examples of how brands got creative and went viral

    3 examples of how brands got creative and went viral
    Chipotle enters Halloween market; Mets ride Grimace to playoffs; Nutter Butter’s bizarre TikTok wins.Marketers and comms pros have long tried to crack the code to make a campaign or post trend. Achieving that status sometimes comes down to pinpointing the right target audience or teaming up with the right. In other cases, it’s just catching a major cultural wave at the perfect time.
    Here, we’ve put together three recent social media posts or campaigns that really struck a chord

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