PR Public relations news

• The Scoop: X backs down over Brazil ban

  23-09-2024 16:02
  
  Plus: Janet Jackson says apology was ‘unauthorized’; eight new emojis coming to smartphones.Three weeks after a Brazilian judge declared that X would be forbidden for failing to ban certain accounts and appoint a legal representative in the country, the social media platform is walking back some of its stances in order to reestablish operations in the nation of 215 million.
  The Washington Post reports that X has taken the first step of naming a legal representative in Brazil –
  
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• How PR can begin to implement true KPIs

  23-09-2024 13:00
  
  It’s time for a meaningful conversation about measurement.Trevor Carver is account director at Method Communications.
  I put myself through college doing sales — lots of phone calls and thousands of doors knocked. While I didn’t pursue sales as a career after graduation, something I liked about the role was knowing whether or not I was on track to hit my quota because the company had effective key performance indicatorsKPIs. This term is thrown around a lot in business, but I&rs
  
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• Dos and don’ts of pitching holiday gift guides

  23-09-2024 12:00
  
  It’s time to get going!Linda Zebian  is senior director of communications at Muck Rack.
  Pitching gift guides can be a good strategy for PR pros to secure those last few earned media hits of the year. But don’t wait until the halls are decked to reach out to journalists. Experts agree: Labor Day is the best time to start pitching products for holiday roundups. That means there’s still time to make this year’s lists.
  According to Jill Schildhouse, freelance writer for
  
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