PR Public relations news

• The Scoop: PR takeaways from Harris-Trump debate

  11-09-2024 17:26
  
  Plus: Penn to no longer comment on most global issues; Princess Kate marks new social era for Royal family.
  Donald Trump and Kamala Harris met on the debate stage for the first – and possibly last – time Tuesday night as part of the build up to November’s presidential election.
  The Trump campaign insists it won the debate. But by most other accounts, Harris dominated the evening by finding a way to get under her opponent’s skin. It was a stark contrast from his initial de
  
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• The best messaging stems from cross-company collaboration

  11-09-2024 12:00
  
  Work with colleagues in marketing, HR and beyond to develop processes.
  An effective communications strategy is one that reflects the overall goals and values of the organization. The best way to do that is to work closely with a range of in-house stakeholders – from the marketing team to the HR department, even IT – to craft a messaging approach that will work well to reach the full spectrum of potential audience types.
  “Put (a) cadence of communication together so that you don
  
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• How AI helped Hotwire Global unleash ‘chaos’ and creativity in the best way

  11-09-2024 10:04
  
  A company-wide challenge opened new pathways of discovery.
  Often, AI programs are carefully managed by a select group of workers who proceed carefully and cautiously with this promising yet dangerous technology.
  But sometimes, you need to inject a little chaos into the proceedings.
  Hotwire Global offered a splash of training and then unleashed more than 400 people from across departments to create wild new custom GPTs for the business.
  The results blew away Anol Bhattcharya, managing director, m
  
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