PR Public relations news

• By the Numbers: Where Gen Z gets their news (besides social media)

  29-08-2024 16:10
  
  Everyone wants to get Gen Z’s attention.The cohort of people aged 12-27 are prized for their youth and purchasing power, but they can pose a particular challenge for PR professionals using traditional media methods to catch their eye.
  About half of TikTok users under 30 use it regularly to scroll for news and politics, Pew Research found. But social media isn’t the only way of reaching these teens and young adults.
  Research conducted by Morning Consult found that Gen Z men and women
  
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• When press releases still matter

  29-08-2024 12:00
  
  Press releases are still part of the PR toolkit – but not always for getting press.
  Once the preeminent tool in every PR toolbox, the press release has fallen out of favor in recent years due to its perceived overuse – indiscriminately spamming reporters’ inboxes with every hiring update and piece of organizational information.
  Despite that criticism, there’s still a significant place for a well-crafted, timely press release, especially if it’s sent to the right aud
  
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• The Eyes Have It: Why Vision Care is Critical to Employee and Organizational Success

  29-08-2024 10:00
  
  Not all employees make use of their vision benefits — however, investing in eye care can boost productivity and motivation at work. 
   
  The post The Eyes Have It: Why Vision Care is Critical to Employee and Organizational Success appeared first on PR Daily.
  
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