PR Public relations news

• The Scoop: NASA capsule issues latest struggle for Boeing

  26-08-2024 17:47
  
  Plus: Telegram founder detained in Paris over unchecked; Fed sends key message about U.S. economy.
  Two NASA astronauts, stuck at the International Space Station since June, will be there for months longer due to ongoing issues with a Boeing-made spacecraft.
  Because of the issues with the Boeing Starliner, NASA will turn to Space X — a Boeing rival — to bring home astronauts Butch Wilmore and Suni Williams. Wilmore and Williams originally planned to be in space for about eight days, b
  
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• Tips for determining the true value of earned media

  26-08-2024 13:00
  
  Generic engagement numbers and readership figures won’t tell the whole story.
  Earned media is a great way to build brand awareness, credibility and trust with both prospective and existing customers.
  But simply tailoring a pitch to the biggest publication or looking at baseline social data like page views and social media impressions often fails to capture the true value of these third-party placements.
   
  [RELATED: Watch the Data Fluency for Communicators: Turn Measurement into Action
  
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• What to do when you embarrass yourself in a pitch

  26-08-2024 12:00
  
  We’ve all been there. Here’s how to bounce back.Dustin Siggins is founder of Proven Media Solutions. 
  Have you ever sent a pitch with a typo or the wrong person’s name in it?
  Embarrassing, sure. And you probably forgot about it by lunch.
  But I bet you’ve never sent a pitch seven years too late to four journalists, including two you just met.
  Nope, that rare honor belongs to me. And in the era of gatekeepers getting fed up with bad pitches, it could have resulted
  
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