PR Public relations news

• The Scoop: Investors hope Niccol can change Starbucks’s story

  14-08-2024 17:25
  
  Plus: Justice Department considers breaking up Google search monopoly, Google launches human-like Gemini Live.
  Starbucks is handing over executive leadership duties to longtime Chipotle CEO Brian Niccol, hoping the PR-savvy executive can help the coffee chain rebound after a year of poor sales in the United States and China. 
  Under the watch of former CEO Laxman Narasimhan, who assumed the role in March 2023, Starbucks has experienced a rash of bad headlines ranging from customer comp
  
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• How to select the right data to impress leadership

  14-08-2024 12:00
  
  Data should inform storytelling decisions, not overwhelm them.
  PR professionals today have more data at their fingertips than ever before. But the most important numbers are often the ones that matter to the bosses. 
  Earning a media placement is great, however, the outlet and the nature of the story need to make business sense for your company or client. 
  When planning your next pitch or social media campaign, take time to talk with your CFO and executive leadership team to make sure t
  
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• How AI helps Lake County, Florida’s Levar Cooper research, plan and break down barriers

  14-08-2024 11:00
  
  Creating an AI policy and working group has helped this county look to the future.Implementing an AI program can be daunting for any organization. But add in the constraints of working for a small county government and it can feel nearly impossible to keep up with the wave of new technology.
  But Levar Cooper, director of communications for Lake County, Florida, has led the charge for not only the communications department but the entire county government to incorporate AI into its workflow.
  Usin
  
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