• What a publicist thinks about weathering a viral controversy as ‘Green Dress Girl’

    What a publicist thinks about weathering a viral controversy as ‘Green Dress Girl’
    Rachel Parrish tells PR Daily about how she branded herself and bounced back from internet infamy.Usually, Rachel Parrish’s TikTok channel is stocked with videos about “What a publicist thinks” or behind-the-scenes at various events she attends as a sports marketer.
    But early on the morning of July 15,  the PR professional and owner of Rae Christine Agency posted a video that was a little different. She was in Las Vegas for the NBA summer league and went out clubbing with
  • Getting a seat at the leadership table: The power of data analysis

    Getting a seat at the leadership table: The power of data analysis
    As invaluable as it may be, a strong sense of intuition is no longer enough.
    Internal communicators hoping to remain competitive in today’s data-driven world must replace guesswork with statistics. Alongside gut instinct, they need concrete information to both establish and maintain a robust internal communications strategy.
     
    This is why possessing a solid grasp of data analytics has become so crucial for the profession. In addition to improved messaging, which boosts employee engage

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