• The Scoop: Google pulls AI ad after backlash from Olympics audiences

    The Scoop: Google pulls AI ad after backlash from Olympics audiences
    Plus: Global markets face deep dive; CrowdStrike threatens Delta with bad PR if it pursues legal claim.Another tech company has pulled an ad after public backlash.
    Just months after Apple apologized for an ad that saw artistic and musical implements destroyed by a compressor to fit into an iPad, Google has now ended the run of an Olympics-themed ad meant to tout its Gemini AI model.The ad starts out as fairly typical Olympic fare: a dad talking about his little girl who wants to be just like Syd
  • The case for trade pubs – and how to get placement

    The case for trade pubs – and how to get placement
    Trade pubs offer industry clout. It doesn’t hurt that executives really like them. 
    When formulating your earned media strategy, don’t sleep on trade publications.
    Maggie Murphy, editor-in-chief of Construction Executive, said niche media outlets provide a space for more detailed analysis of the topics and trends that matter most to targeted readership.
     
     
    [RELATED: Take the first step in achieving communications excellence]
     
     
    Construction Executive, which
  • Your DE&I policy is being trashed online. What now?

    Your DE&I policy is being trashed online. What now?
    There’s been a wave of backlash to DE&I policies. Here’s how to address it.Nantale Muwonge is the founder of  Black Girl PR and a research fellow at The Center For Black Entrepreneurship.
    Recently several companies have faced intense backlash after backing out of their DE&I initiatives, from Microsoft letting go of one of their DE&I teams to Tractor Supply Company eliminating their DE&I roles and related goals. But the criticism reflects a heightened expectation

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