• The Scoop: ‘Last Supper’ depiction at Olympics Opening Ceremony spurs controversy, apology

    The Scoop: ‘Last Supper’ depiction at Olympics Opening Ceremony spurs controversy, apology
    Plus: Delta’s disaster may not hurt long-term; Harris energizes liberal meme-makers .The Olympics Opening Ceremony is one of the most closely watched spectacles in the world. It’s a chance for the host nation to share who they are, what they value and what they choose to project.
    The city of Paris and nation of France certainly took that opportunity on Friday. The games’ opening images included athletes floating down the Seine on barges, beheaded Marie Antoinettes singing while
  • How to prepare to be targeted by activists

    How to prepare to be targeted by activists
    Tractor Supply Company, John Deere and Harley Davidson have all faced major pushback. Don’t be caught off guard.Companies beloved in the American heartland are being targeted, one by one, by activist Robby Starbuck. In his sights are their corporate DE&I practices.
    So far, Tractor Supply Company has entirely dismantled its DE&I programs, ended carbon emissions goals and stopped participating in Pride parades and voting campaign drives. John Deere didn’t go quite as far, maint
  • How to maximize TikTok wins for and media attention

    How to maximize TikTok wins for and media attention
    If your brand or clients are experiencing social media wins and you’re unsure how to maximize them, this article is for you.Suanny Garcia is an author and PR coach. 
    In 2020, while we were all home waiting out the pandemic, many social media stars rose to fame via TikTok. Videos went viral by the minute, like the Doggface phenomenon and the rise of Addison Rae. Even ordinary people gained significant reach on the app.
    And while much has changed since then, one thing hasn’t: TikT

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