PR Public relations news

• NIL rules give brands new Olympics approach

  25-07-2024 15:46
  
  College athletes expected to have major influence on Paris Games.
  Companies across the globe are banking on the prestige of the Olympics and the stories of thousands of competing athletes to elevate their brands.
  Forbes reported that 15 global sponsors have invested more than $3 billion in the Olympics, and many others are spending considerable resources on patriotic-themed campaigns.
   
   
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  Significant for the messaging e
  
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• By the Numbers: How CEOs are using social media

  25-07-2024 12:00
  
  And the opportunities they’re missing.Social media isn’t kid stuff.
  New data from H/Advisors Abernathy found that 7 out of 10 Fortune 100 CEOs have at least one social media account, and 48% post at least once a month.
  But there has been a decrease in the frequency of social media use among these top executives.The survey also found that post frequency decreased 189% year-over-year between 2022 and 2023, with a 40% decrease in engagement.
  Here’s what else we can glean from the
  
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• Ethical AI in public relations practice: how AI is shaping the PR world - The Business & Financial Times

  25-07-2024 00:07
  Ethical AI in public relations practice: how AI is shaping the PR world  The Business & Financial Times
  
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