• Flip the script with media-first pitching

    Flip the script with media-first pitching
    Tailoring your story to the journalist can be more efficient and effective.The standard way of crafting a pitch is to start with your organization. You have a business need, a new product or a bit of data you want to get out there. Then you reverse-engineer the pitch list based on who might be interested in that particular story.
    But what if you flipped the script and started with the journalist in mind? Not just ever-popular client demand to appear in the New York Times, but finding exactly the
  • The riskiest topics for businesses to address in the rest of 2024

    The riskiest topics for businesses to address in the rest of 2024
    Be on the lookout for these reputational risks.Today, everything feels political. It can feel hard for a company to say anything at all without catching flack from the public or politicians. 
    But some topics are even more explosive than others — and will remain so for the foreseeable future, according to a new analysis from Gravity Research. 
    Gravity Research’s Q2 2024 Risk Index examined a number of hot-button topics, particularly in America, to assess just how much of a t

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