• The Scoop: Analyzing responses to attempted assassination of Donald Trump

    The Scoop: Analyzing responses to attempted assassination of Donald Trump
    Plus: AT&T’s massive data breach; Delta apologizes for rogue X post.The political landscape in America shifted dramatically this weekend as former president and current presidential candidate Donald Trump narrowly survived an assassination attempt.
    Corey Comperatore, a father and retired firefighter who was attending the rally, was killed by the shooter.
    The dark day in American history will have repercussions that will echo for years. The Secret Service faces intense scrutiny for how
  • How to get press in a time of shrinking newsrooms

    How to get press in a time of shrinking newsrooms
    It’s hard out there. Here’s what PR pros suggest.Newsrooms are vanishing at a terrifying rate. Last week alone, CNN cut 100 jobs and The LAist got rid of 21. But PR pros are still hungry for the coverage the remaining journalists can provide, which means strategies must change.
    We asked PR professionals on LinkedIn how they get press in a time of ever-shrinking newsrooms. Here’s what they said, with responses edited for brevity and style.
    Padraic Swanton, public relations manag
  • Two tactics for communicating about inflation and price increases

    Two tactics for communicating about inflation and price increases
    A look at McDonald’s and Chipotle’s unusually detailed statements explaining cost hikes.McDonald’s used to have a $1 Menu. When you felt hungry, you could roll up to the Golden Arches and get a small sandwich or a big drink for a buck.
    Those days are long gone.
    McDonald’s is far from the only business struggling with the skyrocketing costs of, well, everything. From food to labor to rent and utilities, the basic laws of economics are forcing prices upward.
    But custom

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