PR Public relations news

• The Scoop: Boeing pleads guilty to fraud over 737 MAX plane crashes

  08-07-2024 16:47
  
  Plus: Paramount and Skydance agree to merger; NASCAR reveals an EV.The Boeing saga wears on. In the latest news, the aerospace giant has pled guilty to criminal charges over its handling of the safety issues tied to fatal crashes involving its 737 MAX aircraft.
  According to a report from The Washington Post, the guilty plea enables Boeing to avoid going to trial over the matter. The plea also includes hundreds of millions of dollars in fines and commitments to improving safety practices at Boein
  
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• Southwire’s Fernando Esquivel on balancing people and process

  08-07-2024 12:00
  
  The organization’s Chief People and Culture Officer charts his journey toward developing a formula for business success with employees as its heart.As one of the world’s largest manufacturers of cable and wire, Southwire likes to call itself one of the largest companies you’ve never heard of. The products it makes are crucial to American infrastructure and the tech industry, as are the people who make the business run. With decades of leadership roles under his belt, Southwire
  
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• High-concept comms: Crafting a Hollywood-worthy pitch

  08-07-2024 12:00
  
  Boost your chances of securing coverage and getting your ideas approved with this principle used in the fiction and screenwriting worlds.
  There’s no such thing as a “sure thing” when pitching, but as communications and PR pros know, telling an original and captivating story is key to earning media placements and approvals for even the most ambitious initiatives.
  In the cinema and publishing worlds, the demand for “high concept” stories is a recurring drumbeat among
  
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