• By the Numbers: What journalists want vs. what PR pros do

    By the Numbers: What journalists want vs. what PR pros do
    A comparison of Muck Rack’s State of Journalism and State of PR surveys on pitching, platforms and more.Journalists and PR professionals both have strong opinions on pitching: how it should be done, what’s most effective and what makes for a great pitch.
    But how aligned are those perceptions? ?
    To find out, PR Daily compared survey data from Muck Rack’s annual State of Journalism and State of PR surveys. While the questions asked weren’t identical, they provide a revealin
  • Lessons in crisis communication from the U.S. Army

    Lessons in crisis communication from the U.S. Army
    A case study from the PR Daily Media Relations ConferenceU.S. Army Specialist Vanessa Guillen was reported missing from Fort Hood in southwest Texas on April 22, 2020.
    On July 3, the Army confirmed that remains found near the Leon River in Texas belonged to Guillen.
    During those two months when Guillen was missing, the U.S. Army was tasked with leading a crisis response as her disappearance became first a regional and then a national news story. And, according to former U.S. Army colonel and cur

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