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• Violet PR Wins 6 Awards for National Public Relations Excellence - njbmagazine.com

  01-07-2024 20:29
  
  Violet PR Wins 6 Awards for National Public Relations Excellence  njbmagazine.com
  
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• The Scoop: How conservative activists targeted Tractor Supply Company on DE&I

  01-07-2024 16:44
  
  Plus: EU accuses Meta of breaking rules with ad-free option; Cup Noodles releases S’mores flavor.Less than one month ago, conservative activist Robby Starbuck “exposed” Tractor Supply Company. In a post on X to his nearly half-million followers, Starbuck decried the company for things that are standard practice for many large companies: having a DE&I council, holding LGBTQ+ trainings for employees and climate change initiatives.
  But for many conservatives, including those l
  
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• How the Four Seasons turned a viral moment into a brand story

  01-07-2024 13:00
  
  Being ready for when lightning strikes.Kennyatta Collins is a freelance brand strategist. Follow him on LinkedIn.
  With over 69 million views, 1-year-old Kate Wise’s “ME!” went viral on TikTok as she was asked who wanted to go to the Four Seasons Orlando — a simple but captivating endorsement of the Four Seasons. Twenty-four hours later, the luxury hospitality brand was already engaged in a comprehensive strategy to capitalize on the buzz and turn the viral moment int
  
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• Can you spot the best headline?

  01-07-2024 12:00
  
  Writing headlines is a game of both skill and chance.Some people collect coins or comic books, but Tom Corfman’s hobby is saving headlines. He’s a senior consultant with RCG, where he directs the Build Better Writers program.
  We have a pop quiz on writing headlines.
  Which headlines attracted the most readers for three opinion pieces published in The Washington Post in March 2021?
  1. Columnist Greg Sargent wrote about a far-reaching bill in Congress, backed by Democrats
  
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