PR Public relations news

• The Scoop: YouTube takes over the streaming space

  26-06-2024 17:15
  
  Plus: Toys ‘R’ Us makes a foray into AI; Waymo opens up automated taxis to the public in San Francisco.From its founding nearly two decades ago, YouTube went from a repository of viral videos to a multimedia behemoth that now can even challenge television for eyeballs. The impact is so significant, that in May of this year, 9.7% of all content viewed on televisions across America came from YouTube, according to a study by Nielsen. That’s a clear sign that viewership habits are
  
  Read more

• Why you need a crisis framework

  26-06-2024 13:00
  
  Crisis playbooks have long been the gold standard — but times are changing.Every PR pro knows they have to plan for crises. A crisis striking your organization is a when, not an if proposition.
  This planning has long looked like a detailed playbook with plans for various scenarios, ranging from a natural disaster to your CEO putting his foot in his mouth.
  But best practices are shifting, and many are beginning to move away from the playbook to a more flexible, adaptable crisis framework.
  &
  
  Read more

• General Mills CCO Jano Cabrera on adapting strategy to the business landscape

  26-06-2024 12:00
  
  Cabrera shares lessons learned throughout his illustrious career in politics, brand and agency comms.The most effective communications leaders understand that there’s wisdom in working on both the agency and client side of the aisle —and that both have room for creativity when you consider the needs of the business first.
  Jano Cabrera, CCO of General Mills, understands this better than most. Cabrera’s path to the C-seat was paved during an illustrious career that included servi
  
  Read more

Follow @P_and_R_News on Twitter!