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• Public Relations Service (PR service) Market Size 2024 Research Report by Industry Chain Analysis, Market Dynamics ... - WICZ

  24-06-2024 20:16
  
  Public Relations Service (PR service) Market Size 2024 Research Report by Industry Chain Analysis, Market Dynamics ...  WICZ
  
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• The Scoop: How Expedia got millions of TikTok views and a WaPo article for $4,700

  24-06-2024 16:58
  
  Plus: The EU bares its DCA teeth at Apple; “Friends” doughnuts cause internet disappointment.Seattleite Ben Keenan took to TikTok on a gray February day to muse that it might be cheaper to live in an all-inclusive resort than in the Emerald City.
  Expedia came across the video and offered to pay for him to find the answer to this very serious question. They paid $4,700 to put Keenan up at a Mexico all-inclusive for 27 days while he documented what he did, what he ate and tracked every
  
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• We put 4 AI tools through a PR task test. Here’s what came out on top.

  24-06-2024 13:00
  
  ChatGPT, Copilot, Gemini and Claude face off in an epic battle. Who wins?There are so many AI tools — which one is right for you?
  PR Daily conducted a test of four free, popular AI tools: OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s Gemini and Anthropic’s Claude. We put each through their paces, asking them to write a press release, brainstorm ideas, suggest a list of journalists for a pitch and parse some data.
  We found an environment that’s still messy an
  
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• 4 unconventional tips to advance your PR career

  24-06-2024 12:02
  
  It’s time to find your spinach!Keenan J. Emery is an account director at Method Communications.
  You know when you land your first job and it seems like just about everyone in your life is giving you career guidance, whether you want it or not? While at that moment in time you may not be looking for your aunt’s advice on how to move up the corporate ladder, things can sometimes change when you realize how rewarding career progression can be.
  There’s a smorgasbord of excellent re
  
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• This is how CCOs and CMOs are preparing for the November elections

  24-06-2024 12:01
  
  A new joint survey by Ragan Communications and The Conference Board shares insights on planned communications initiatives ahead of election season.In a hyperpolarized, even more divisive U.S. election season than 2020, companies want to play it safe with their words and actions.
  While communications leaders play an outsized role in navigating election-related initiatives as the guardians of reputation, these efforts often happen behind the scenes.
  With this in mind, Ragan partnered with The Conf
  
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