• ‘From content scarcity to content infinity’: The major themes of Cannes 2024 so far

    ‘From content scarcity to content infinity’: The major themes of Cannes 2024 so far
    AI is a hot topic — but so are humans.
    Diane Schwartz is CEO of Ragan Communications. 
    Public relations is a powerful undercurrent at the Cannes International Festival of Creativity, where those in marketing, advertising and other creatives gather to be inspired and connected.
    While there has been a smattering of communications executives on panels about storytelling, reputation, DE&I and media relations, the Cannes Festival is not yet the place where communications takes center s
  • By the Numbers: What average Americans really think of DE&I efforts

    By the Numbers: What average Americans really think of DE&I efforts
    The more the programs are explained, the more people like them.Diversity, equity and inclusion feels under siege from every direction. Programs must be recalibrated to comply with Supreme Court rulings, conservative attorneys general have sent warnings to companies and more laws are proposed each week that would curtail the ability of both government and businesses to offer various kinds of DE&I programming.
    Yet when you ask normal, everyday Americans what they think about diversity initiati
  • 7 simple tips for writing better headlines and subject lines

    7 simple tips for writing better headlines and subject lines
    If your headline or email subject line is bad, the rest of what you write doesn’t matter.If no one is willing to take the time out of their busy day to click your link or open your email, the time and effort you spent on the longer email or story is utterly invisible.
    Earning that click can feel overwhelming, but there are a few easy tips that can boost your open and clickthrough rates if you’re willing to take the time to be as thoughtful with your headline as you are every other li
  • How PR Pros Can Earn Media This Year

    How PR Pros Can Earn Media This Year
    In this report you’ll learn, directly from TV news producers, how it is still possible to earn media during the election year.The post How PR Pros Can Earn Media This Year appeared first on PR Daily.
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