PR Public relations news

• When PR stunts go wrong — or very right

  18-06-2024 12:00
  
  Carrying out a successful PR stunt is one of the trickiest feats in the biz. But it can pay off.Kennyatta Collins is a freelance brand strategist. Follow him on LinkedIn.
  Few tactics attract as much attention and cut through noise for a brand like PR stunts. Effective PR and communication strategies aim for sustained engagement and authentic connections with audiences. PR stunts are designed to attract immediate attention and media coverage through unusual or extraordinary means. The relati
  
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• Corporate storytelling when the story is difficult: Volkswagen’s reckoning with its dark past

  18-06-2024 11:00
  
  Transparency and honesty are the keys to grappling with corporate histories with genocide, racism and slavery.Twice a year, Dieter Landenberger and a group of his young colleagues take a trip to Poland.
  It’s not your typical corporate retreat. Landenberger, Volkswagen director of heritage communications, and a group of apprentices from the German automaker travel to Auschwitz, the site of Nazi Germany’s most notorious concentration camp where an estimated 1.1 million Jews, Poles, Rom
  
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• Balancing risk and reward: GenAI in HR strategy

  18-06-2024 10:00
  
  Generative AI revolutionizes HR with creativity, productivity and automation.
  “The future is already here — it’s just not evenly distributed.” 
  The quote, attributed to science-fiction writer William Gibson, perfectly describes what tends to happen when technology leaps forward. Whether it’s a smartphone or the internet, what was once strange and inaccessible to many eventually becomes something everyone can’t imagine living without. Now, we’re seei
  
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