• 4 categories you must measure in your media relations campaign

    4 categories you must measure in your media relations campaign
    Live coverage from PR Daily’s Media Relations Conference.
    Measurement is one of the most feared yet most important aspects of PR. But without it, everyone in an organization is flying blind. You can’t see whether your time, effort and money are well spent  — and neither can your organizational leadership.
    “As a communicator, we don’t always pause to think through, what’s the business model of our client or organization? What keeps the lights on? How do th
  • By the Numbers: How Fortune 100 companies are adjusting their DE&I language

    By the Numbers: How Fortune 100 companies are adjusting their DE&I language
    We’ve seen a big shift in the last year.Diversity, equity and inclusion is undergoing a dramatic shift that may even see the very name of the discipline altered.
    Facing political pushback, the language that is used to encourage respect, acceptance and a sense of belonging among all employees, including those from historically marginalized groups, is evolving to emphasize a person’s experiences and opinions rather than their identity.
    Gravity Research reviewed more than 1,000 SEC fili
  • Winners of the 2024 PR Tech Hot List honored at Washington, D.C. event

    Winners of the 2024 PR Tech Hot List honored at Washington, D.C. event
    Congratulations to this year’s list of winning organizations whose tech tools help PR professionals innovate and thrive.PR Daily’s PR Tech Hot List awards celebrate excellence in public relations technology, honoring organizations that provide innovative products and services to empower PR professionals. This award recognizes cutting-edge tools and resources that enhance the efficiency, effectiveness and creativity of PR practitioners, allowing them to excel in their roles and drive

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