PR Public relations news

• The Scoop: Most recent AT&T outage puts brand at risk

  05-06-2024 17:11
  
  Plus, Chipotle denies giving smaller portion sizes; Spotify’s prices go up again.If AT&T is your cell phone carrier, you might have had trouble making calls yesterday afternoon. That’s because a large-scale outage impacted customers for hours, inhibiting communication and leading to frustration.
  If social media is any indication, the telecom carrier’s customers were none too happy about the outage.Come on @ATT, let’s get it together here. These service issues are gett
  
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• Where should I work? The pros and cons of agency vs in-house

  05-06-2024 13:00
  
  There’s no right answer.Scott Merritt is founder and president, Strategic Global Media.
  “Should I work for an agency, or should I work in-house?”
  As college commencement ceremony season ends, the PR industry is poised to welcome thousands of newly minted grads seeking entry-level jobs, and almost all of them are plagued with this question.
  The right answer: there is no right answer. Understanding the pros and cons of each is the best way to decide what’s right. It comes d
  
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• 4 ways comms pros can develop a deeper business understanding

  05-06-2024 12:00
  
  How to be strategic and use business knowledge to meet your objectivesWhat percentage of your work is connected to your company’s KPIs?
  With these metrics in mind, comms experts can better link their work to business goals, rather than create reactive content to check off the to-do list.
  To demonstrate this expertise, Julie Baron from RCG said communicators should develop a deep business understanding. Baron spoke to attendees at the Employee Communications Culture Conference about this mi
  
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