• The Scoop: How newsrooms are reckoning with Google’s AI changes

    The Scoop: How newsrooms are reckoning with Google’s AI changes
    Plus: Dr. Pepper is now tied for No. 2 soda brand; AI is impacting Indian elections.Google is a major component of most news outlets’ business models. For some, half their website traffic may come through Google search — and advertising dollars are often directly tied to that traffic.
    But the search giant’s pivot to AI could threaten that — and the revenue that comes with it.
    “It potentially chokes off the original creators of the content,” Frank Pine, executi
  • 5 PR trends to watch in Cannes

    5 PR trends to watch in Cannes
    You’ll find these major themes all along the Croisette.The Cannes Lions International Festival of Creativity has long been a staple of the advertising industry, but it’s increasingly become a key moment in the year for many PR professionals. The Lions now boasts 33 PR-specific awards across five categories. Hundreds of activations, from massive sports beaches to intimate get-togethers, will seek to grab the attention of festival delegates as well as the headlines of news outlets arou
  • 4 communication mistakes to avoid during a data breach

    4 communication mistakes to avoid during a data breach
    Don’t fall prey to these errors.Maria Stagliano is a director at Leidar. 
    Experiencing a cybersecurity incident is no longer an if, but a when. Whether you’re on the consumer end receiving the letter about your exposed data or a Fortune 500 company being ransomed for millions of dollars, data breaches have become a familiar event in our lives. According to Forbes, in 2023 alone there were 343,338,964 victims of cyberattacks.\
    In our experience working with hundreds of companies
  • How to Streamline the Employee Experience With AI Tools

    How to Streamline the Employee Experience With AI Tools
    The future of work is one in which the employee experience and artificial intelligence meet to reshape the fabric of organizational dynamics.The post How to Streamline the Employee Experience With AI Tools appeared first on PR Daily.
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