• Make it simple, stupid: Your digital newsroom needs an upgrade

    Make it simple, stupid: Your digital newsroom needs an upgrade
    Ahead of PR Daily’s Media Relations Conference, get a preview of the session “Upgrading Static Online Newsrooms to Highly Shareable Content Hubs.”Lisa Arledge Powell, APR, is the founder and CEO of MediaSource. Matthew Libassi is the public relations and speakers bureau manager for Northwell Health.
    We’ve all heard the familiar adage, “keep it simple, stupid,” or KISS. From press releases to pitches, it’s certainly a mantra for PR practitioners to l
  • By the Numbers: What journalists really want from PR pros

    By the Numbers: What journalists really want from PR pros
    New data from Cision sheds light on how you can help — or hinder — journos.PR professionals spend an inordinate amount of time trying to read journalists’ minds. So many hours are spent trying to determine the magical time, medium and message that will make a top-tier reporter sit up, take notice and slather our client all over the front page.
    It turns out that what journalists want is pretty simple: good content that’s relevant to their audiences, delivered to their emai
  • AI news for communicators: What’s new and notable

    AI news for communicators: What’s new and notable
    Another busy week of AI news brings fresh technological developments alongside new risks and advancing talks of federal regulation.Another busy week of AI news brings fresh technological developments alongside new risks and advancing talks of federal regulation.
    Read on to see what to be aware of in the ever-changing AI landscape.
    Tools and advancementsChatGPT users will soon be able to test new capabilities with the recent announcement of GPT-4o, the successor to GPT-4 model, reports The New Yo

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