• The Scoop: Pixar cuts 175 jobs

    The Scoop: Pixar cuts 175 jobs
    Plus: Alexa gets an AI update and a price tag; Peloton suspends controversial rapper’s music.For decades, the Pixar name was ubiquitous with high-quality animation and top-flight storytelling. But after years of films and television programs with middling reviews and less-than-expected performances at the box office, Pixar is going back to what it’s best at — feature films. Unfortunately, this move is also paired with a staffing cut.
    According to The New York Times, Pixar annou
  • How the Boy Scouts rolled out their rebrand and weathered name-change controversy

    How the Boy Scouts rolled out their rebrand and weathered name-change controversy
    Scouting America will take the place for the century-old name.After 114 years, the Boy Scouts of America are changing their name — but little else about the organization.
    The “boy” is dropping out of the name, which will become simply Scouting America.
    “Certainly, Boy Scouts of America’s got to be one of the most highly recognizable names out there in terms of youth service, but you’ve got to do something to retain that, but also make sure that everyone feels
  • 5 elements of journalistic writing to incorporate into your comms

    5 elements of journalistic writing to incorporate into your comms
    Why it’ll boost your credibility.Communications writing can get a bad rap.
    It’s often accused of being overly fluffy, but also dense. Of saying little, but also being too long.
    Whether or not these are true, we can debate all day. But there is one solution that can hit back and help the writing we do in both internal and external communications be clearer, tighter and more compelling:
    Write like a journalist.
    In a recent explainer on Ragan Training, Keisha-Gaye Anderson, the former V

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