PR Public relations news

• By the Numbers: What PR pros should know about small businesses

  25-04-2024 13:00
  
  Small business is big business in the United States.Companies with fewer than 500 employees make up 99.9% of all businesses in the United States, according to the U.S. Chamber of Commerce. They employ 46% of private sector workers and contribute 43.5% of the GDP.
  That makes the people who own and work in small businesses a valuable audience for many B2B organizations. So, let’s get to know small businesses a bit better to improve our targeting and audience understanding.
  Who owns small bus
  
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• Finding the sweet spot for executive thought leadership

  25-04-2024 12:00
  
  Find out how to make all the pieces overlap.
  Coming up with thought leadership topics can be tricky. Without executive involvement, the content can come off as flat, lifeless and similar to a thousand pieces that have been created before.
  During Ragan and PR Daily’s Social Media Conference, held last month at the Walt Disney World Resort, Nicole Moreo, head of customer insights for North America at LinkedIn, shared her expert insights on how to get executives not only involved but excited
  
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