PR Public relations news

• The 4 categories of micro-moments

  23-04-2024 13:00
  
  And how to make the most of them in your marketing mix.
  Brian Berner is head of global advertising sales & partnerships at Spotify.
  Marketers know that success today depends on their ability to capture and capitalize on fleeting moments of consumer attention. These ephemeral windows, aptly termed “micro-moments,” represent critical touchpoints where consumer intent meets the digital realm. Think of someone reaching for their smartphone to look up a nearby restaurant or to quickly
  
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• Call for entries: Do you know a communications Game Changer?

  23-04-2024 11:00
  
  Ragan is now accepting nominations for our annual Game Changers award, Class of 2024.
  Do you know a communications or public relations professional who just won’t stop? Whose knowledge of the discipline is as exhaustive as the average dictionary? Whose list of achievements resembles a CVS receipt?
  Think of someone who has faced down crises and battled reputational risk, a comms champion who wields words and wisdom in the name of clarity, trust, authenticity, compassion and inclusion.
  That
  
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• Collaborating with managers to improve employee engagement

  23-04-2024 10:00
  
  Discover your organization’s untapped potential through the transformative impact of effective communication strategies on workplace morale and productivity.
  No one benefits from an unhappy workforce. Yet detached and unmotivated employees seem to be everywhere.
  Last year, for example, two-thirds of U.S. workers reported feeling either not engaged or actively disengaged on the job, according to Gallup. These dissatisfied employees cost companies an estimated $1.9 trillion in lost productiv
  
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