PR Public relations news

• The Scoop: Columbia University president hopes to avoid fate of Harvard, UPenn leaders

  17-04-2024 16:25
  
  Plus: NPR punishes editor who published critical article; Crocs and Pringles team up for silly collab.Columbia University President Nemat “Minouche” Shafik will face questions from Congress today about antisemitism on her university’s campus. And she’s all too aware of the fates that have met two of her predecessors who have been in the same position: resigning their plum positions.
  The Wall Street Journal reported that Shafik “has spent weeks preparing intense
  
  Read more

• What to do when an interview goes off the rails

  17-04-2024 13:00
  
  Thoughts from PR pros.
  You’ve landed an interview with a journalist. You’ve prepped your client. You get into the interview … and it all falls apart as the journalist starts asking questions far outside the scope of what the interview was supposed to be.
  What do you do?
  This is the question I posed on LinkedIn. Dozens of communicators responded, and the answers varied widely from “stop the interview!” to “I’d do nothing” and everything in between.
  
  Read more

• 7 tips for promoting your organization’s podcast

  17-04-2024 12:00
  
  Get a strong social media and media relations game to thrive.So you’ve interviewed guests, cut audio, chosen snazzy intro/outro music and have fantastic cover art for your podcast. You publish and put it into the world.
  Now, the hard work is just starting.
  Promoting a podcast is like promoting any other product. You need a strong social media game, tight partnerships and even a media relations strategy.
  David Quiñones, SVP of editorial and content at RockOrange, broke down how to ge
  
  Read more

Follow @P_and_R_News on Twitter!