• How Oner Active empowered women by rejecting mass marketing

    How Oner Active empowered women by rejecting mass marketing
    Picking a specific audience and embracing them pays off.Kennyatta Collins is a freelance brand strategist. Follow him on LinkedIn.
    At its core, niche marketing allows brands to stand out in crowded markets and foster deeper connections that build deeply committed communities. Sometimes, the devotion good niche marketing inspires can feel almost cult-like in its fervor. 
    As brands like Gymshark make mass marketing their mantra, U.K.-based athletic brand Oner Active forsakes the status q

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