PR Public relations news

• The Scoop: Google tests removing search links to California news sites

  15-04-2024 16:41
  
  Plus: Where people get news in a news desert; the business implications of Iran attack on Israel.Google is testing the removal of links to California-based news sites from its search engine results pages as the state legislature considers a bill that would require Google, Meta and other platforms to pay a fee for using news content alongside ads. Google will also pause partnerships and investments in California-based news outlets.
  “By helping people find news stories, we help publishers of
  
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• What PR pros need to know about Florida’s law about minors using social media

  15-04-2024 16:29
  
  It’s all but certain to be challenged in court, but find out what’s happening now.In late March, Florida Gov. Ron DeSantis signed into law the country’s most restrictive bill round the use of social media by young minors.
  “Social media harms children in a variety of ways,” DeSantis said in a press release announcing the bill’s signing. “HB 3 gives parents a greater ability to protect their children.”
  The law comes at a time when social media c
  
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• The influencer opportunity too many brands overlook

  15-04-2024 12:00
  
  The NFL and Adobe have learned this lesson well.Jeff Barrett is founder & CEO of Status Creative. 
  We all know what influence is and why it matters, but there’s a missed PR and marketing opportunity hiding in plain sight. I’m always quietly surprised when I don’t see this as a mainstream idea.
  The part we often miss is that the brand itself has the power, leverage, scale and contacts to bring return value to the creator. If you bring a creator speaking opportunities, c
  
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