PR Public relations news

• How Alaska Airlines’ social media lead stays ready for crisis situations

  11-04-2024 13:30
  
  Maddie Richter discusses the airline’s emergency response drills, her work-life balance and more.
  Crisis communications was a recurring theme at Ragan’s 2024 Social Media Conference, held March 27-29 at Disney World, and the reason for that is obvious to anyone who works in comms, marketing and social media today: Crisis situations seem to arise with greater frequency amid changes to the climate, economies, workplaces, technology and international relations.
  The airline industry in p
  
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• The PR industry should take its own advice on diversity and inclusion

  11-04-2024 13:00
  
  It’s time to take our own advice.Fariba Ghazizadeh is DE&I ambassador and senior account manager at Havas Red. 
  As comms people, we regularly telling clients and stakeholders the importance of diversity, equity and inclusion, and why campaigns – internal and external – must prioritise diversity at their core.
  But our own industry’s stats suggest we are better at comms than we are at taking our own counsel. While good progress has been made in recent years as dema
  
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• A British perspective on DE&I in the PR industry

  11-04-2024 13:00
  
  It’s time to take our own advice.Fariba Ghazizadeh is DE&I ambassador and senior account manager at Havas Red. 
  As comms people, we regularly telling clients and stakeholders the importance of diversity, equity and inclusion, and why campaigns – internal and external – must prioritise diversity at their core.
  But our own industry’s stats suggest we are better at comms than we are at taking our own counsel. While good progress has been made in recent years as dema
  
  Read more

• By the Numbers: The posts that get the most engagement on LinkedIn

  11-04-2024 12:30
  
  The data may surprise you.
  LinkedIn is red-hot right now.
  Brands are posting 10% more frequently on the social platform this year than they did last year, and engagement across the board is up a whopping 44% YOY, according to benchmark data from social media analytics provider Socialinsider.
  Amid all this opportunity — and competition — how can you best stand out?
  Socialinsider’s research shows that visuals go a long way, even on the traditionally buttoned-up, professional soci
  
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• How an NFT turned plushie thrives with GIFs and ‘Trojan horsing’

  11-04-2024 12:00
  
  From Web3 to Walmart shelves, Pudgy Penguins has defied the odds.Kennyatta Collins is a freelance brand strategist. Follow him on LinkedIn.
  The most intriguing storyline in toys isn’t from industry giants like Mattel or Disney, but from a small team that transformed a struggling NFT project into a challenger brand. The Pudgy Penguins NFT project is now doing $10 million in sales and selling out inventory in over 2,000 Walmart locations thanks to GIFs and an adorable character.
  On the
  
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