• The Scoop: Roblox continues its metaverse domination by rolling out ads

    The Scoop: Roblox continues its metaverse domination by rolling out ads
    Plus: Study casts doubt on banks’ climate pledges; Peloton navigates life as a media company.When you think about Roblox, your mind likely conjures up images of a free-roaming computer game that allows players to exist in worlds of their own creation. But a new development from the game’s creators stands to insert something new into the game — advertisements.
    According to The Wall Street Journal, Roblox is working with ad tech company PubMatic to bring virtual advertisement to
  • 3 things our social media lead learned at Ragan’s Social Media Conference

    3 things our social media lead learned at Ragan’s Social Media Conference
    The lessons our very own social media specialist learned while documenting the big conference. 
    It’s difficult to describe the feeling of being in a room with hundreds of people who just get you. It’s even harder to translate the magic of that moment when you’re also at Disney World. 
    I’m Ragan and PR Daily’s social media specialist,and at this year’s Social Media Conference at Disney World, I got to learn, grow and mingle with other social pros whil
  • Report: These are the most important skills for communicators today

    Report: These are the most important skills for communicators today
    Findings from Ragan’s Communications Benchmark 2024.To succeed in this industry, you need a mix of right-brained creativity, left-brained data analysis and good old-fashioned people skills. That’s according to our survey of hundreds of communicators for Ragan’s Communications Benchmark Report 2024.
    While the full findings of this survey are available exclusively for members of Ragan’s Communications Leadership Council, we’re pleased to share a few sneak peeks with y

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