PR Public relations news

• When crisis communications requires silence, not action

  09-04-2024 13:00
  
  It’s hard to keep silent. But sometimes, it’s the only choice.
  Meghan Tisinger is vice president of Leidar, a global strategic communications firm.
  The myth that “all press is good press” is the reason that too many companies engage with the media haphazardly. Not every interview is worth doing, and always providing a comment can create more problems for your organization than solutions. This is especially true when a company is facing public backlash in the media.
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• The rise of the journo-fluencer and the future of media relations

  09-04-2024 12:00
  
  We’re in a new moment for media relations.Matthew Levison, is senior vice president, global head of consumer at KWT Global.
  The systematic reduction of the newsroom has been a steady, and for many painful, evolution for almost a decade, but the recent and rapid wave of editorial casualties has reached a tipping point, surfacing a fundamental industry pivot that will have agencies rethink the core structure of the ways in which we work. To fully understand this paradigm shift requires an un
  
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