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• The Scoop: Brands roll out April Fools’ Day pranks

  01-04-2024 16:28
  
  Plus: The end of “Beastification” on YouTube; why Republican small-dollar donors are drying up.Ah, April 1: the day when the internet is filled with lies even more than normal.
  Today, brands are getting in on the act in the annual celebration of buffoonery and jokes.
  Many of these revolve around announcing (and in some cases actually releasing) disgusting-sounding products. Convenience store chain 7-Eleven posted a press release announcing its new Miracle Water The Big Bite Hot Dog S
  
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• Top Takeaways from Ragan’s Social Media Conference

  01-04-2024 12:00
  
  Check out thoughts from experts on AI, Intelligence Augmentation and the fate of TikTok.Hundreds of communications pros gathered at Walt Disney World in Orlando, Florida last week to gain deeper insights into the latest trends in social media and the tools that will help guide the path forward.
  From the need to rethink our relationship with AI to the best ways to keep your messaging on track in a more deeply politicized climate, there are many things comms pros need to factor into creating effec
  
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• Sweet Success: Hershey’s, SheSpeaks and Walmart harness influencer power

  01-04-2024 12:00
  
  A look at how big brands find success with influencers.In a world dominated by digital landscapes, the collaboration between brands like Hershey’s, SheSpeaks and retail giant Walmart has generated promising engagement in a growing era of marketing innovation through influencer partnerships.
  Hershey’s launch into influencer marketing paired the confectionery empire with tastemakers to spotlight its latest creations. These include delectable KitKat flavors like Apple Pie, Key Lime Pie,
  
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