• How I Got Here: Megan Shroy of Approach finds strength through adversity

    How I Got Here: Megan Shroy of Approach finds strength through adversity
    Megan Shroy of Approach shares how she maintains a work-life balance.Megan Shroy, founder and president of Approach, recognized a need in 2010: clients sought PR and communications services without the high costs of big agencies. She pioneered a virtual team model, offering top-tier service without traditional overhead.
    Under Shroy’s leadership, Approach gained notable recognition, including being shortlisted for Outstanding Boutique Agency of the Year by PRWeek. Approach specializes in se
  • How to build your AI doppelganger as an assistant, not a replacement

    How to build your AI doppelganger as an assistant, not a replacement
    Author Andrew Davis kicked off Ragan’s 2024 Social Media Conference on how new tech shapes marketing strategies.During Ragan’s Social Media Conference at Walt Disney World in Orlando this week, hundreds of communicators gathered to hear from some of the business’s brightest and most innovative minds. To kick off the festivities, Andrew Davis, author of “Brandscaping”, addressed the crowd of hundreds with advice for communicators and social pros on how to dive into a

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