PR Public relations news

• The Scoop: The communications fallout of the Baltimore bridge collapse

  27-03-2024 15:41
  
  Plus: NBC cuts tie with Ronna McDaniel after internal backlash, Sportsbooks join forces to combat problem gambling.There are more questions than answers following the Francis Scott Key Bridge collapse in Baltimore Tuesday. Authorities say six workers who were filling potholes at the time of the collapse are likely dead and that the container ship that struck the bridge lost power just before the disaster. Beyond that, the door is open for people to speculate on who is to blame for this tragedy.
  
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• PR pros must prepare for the rise of AI journalism

  27-03-2024 12:00
  
  It’s going to create serious challenges for PR pros.Sean O’Leary is vice president at Susan Davis International.
  Everything about the site looked legitimate.
  The reporter had a headshot. The article properly shared the news. But the use of one word gave away the fact it was all generated by artificial intelligence.
  Earlier this year, our agency sent out a press release for a client about three new leaders joining the company. As we reviewed the news clips, a new site popped up in our
  
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• These are the most effective external comms tools, according to Ragan’s Benchmark Report

  27-03-2024 11:00
  
  The full report is available exclusively for members of the Communications Leadership Council, but Insiders can see some secrets now.Figuring out the best medium for reaching external audiences is never easy. There are so many factors to consider: who you’re trying to reach, the messaging, the timeline and the budget.
  But when we take a step back from specifics and look at the big picture, what are the best tools for reaching an audience?
  This is one of the dozens of questions the Ragan Co
  
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