• The Scoop: Why the Royal family’s PR strategy no longer works

    The Scoop: Why the Royal family’s PR strategy no longer works
    Plus: Stanley looks to expand its appeal to men; Alabama passes a sweeping anti-DE&I bill.If you’ve made the rounds on social media lately, you’ve probably seen the rampant speculation regarding everyone’s favorite recently reclusive royal, Kate Middleton. An edited family picture of the Princess of Wales and her children didn’t help quell the flames of curiosity, and in fact, probably just fed the conspiracy fire.
    Even following an appearance in public with Prince Wi
  • Read the executive summary from Ragan’s 2024 Communications Benchmark Report

    Read the executive summary from Ragan’s 2024 Communications Benchmark Report
    The sixth edition of the report reinforces the strategic value communicators bring to their organizations.Amid the turbulence of the past few years, the outline of a new breed of communicator is taking shape.
    Insights from the 2024 Ragan Communications Benchmark Report, an exclusive research project for Ragan’s Communications Leadership Council, paint a picture of communicators at the center of some of the most important conversations shaping the culture of their organizations.
    The challen
  • How to define your voice in communications writing

    How to define your voice in communications writing
    Voice isn’t just for English class.
    You might think of writing voice as some fancy literary technique that only applies to novels and that you haven’t thought about since your last English class. But voice is a critical part of communications writing as well.
    Voice colors the way your writing is received. It helps people understand how they should emotionally respond to a piece. The same ideas can come across very differently depending on the words you use. For instance:
    “Our C

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