• How the passive voice can get you into trouble

    How the passive voice can get you into trouble
    PR pros have to be especially careful.
    You’ve probably heard lectures against the passive voice since you were in grade school. It’s practically the boogieman of grammar: always lurking, ready to creep into your writing the moment you let your attention wander.
    But why is the passive voice such a problem? Why do we combat it with such fervor? And what are the pitfalls of using it in communications and business writing?
    Passive voice vs. active voice
    Think about a passive person. They
  • By the Numbers: Trust in the media increases from 2020 lows. What that means for PR.

    By the Numbers: Trust in the media increases from 2020 lows. What that means for PR.
    There is a glimmer of good news on the media landscape, even as layoffs and an election loom.A Morning Consult poll found that trust in several specific, large-scale media outlets are beginning to rebound from the lowest depth of 2020’s crisis of confidence.
    To be clear, it isn’t a massive surge in trust. Fifty-five percent of American adults reported at least some level of trust in these media outlets:ABC News
    CBS News
    NBC News
    CNN
    Fox News
    CNBC
    The New York Times
    The Wall Street Jo

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