• By the Numbers: This is the impact thought leadership has on prospects — and current customers

    By the Numbers: This is the impact thought leadership has on prospects — and current customers
    New data from Edelman and LinkedIn reveals that good thought leadership is vital for B2B sales and retention.Thought leadership content is more trusted by decision makers than marketing materials or product sheets, according to new data from research conducted by Edelman and LinkedIn. A huge 75% of decision-makers, including members of the C-suite, say that thought leadership has prompted them to research products or services they had not previously considered, according to the data presented in
  • Applications now open for the 3rd annual Ragan Research Award

    Applications now open for the 3rd annual Ragan Research Award
    A chance for undergraduate PR students to contribute to the field – and earn a research stipend.For the third year, Ragan Communications and the Institute for Public Relations will partner for the Ragan Research Award. This year, undergraduate junior and senior students are invited to apply with a 250-word abstract on the topic of misinformation and its impact on Gen Z.
    The chosen applicant will develop their idea into a 6-page research brief and receive a $1,500 stipend, their paper publi

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