PR Public relations news

• PR pros reveal their very favorite measurement

  27-02-2024 13:00
  
   Because yes, you’ve gotta do math.Measuring PR impact is one of the most difficult yet most important parts of the practice. Communicators must be able to show how their work impacted broader business goals, but because PR works in subtle, sometimes mysterious ways, it can be difficult to draw straight lines. But measure we must, and as technology improves, there are more ways than ever to measure PR.  
  I asked a simple question on LinkedIn: “Nerds only: What is your favor
  
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• How to communicate a strong employer brand amid layoffs

  27-02-2024 12:00
  
  Layoffs are devastating for those who are told they no longer have a job. But they’re no walk in the park for those left behind, either.Layoffs are devastating for those who are told they no longer have a job. But they’re no walk in the park for those left behind, either. And they can cause doubt and concern among those who are considering joining your organization – even if it’s in an area of the business that was not directly impacted by the cuts.
  Reinforcing the o
  
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