• By the Numbers: Gen Z loves building their personal brand. What that means for companies.

    By the Numbers: Gen Z loves building their personal brand. What that means for companies.
    Always be building.
    Gen Z adults are big believers in themselves. Specifically, 67% believe it’s very (25%) or somewhat (42%) important to have a strong personal brand, according to new research from Morning Consult. Those percentages far outstrip even their generational neighbor Millennials (51%) and U.S. adults as a whole (a mere 40%).  
    Morning Consult attributes this spike in self-branding to Gen Z’s love of influencers and their use of creator-driven apps as entertainm
  • 5 tips for TikTok brand engagement

    5 tips for TikTok brand engagement
    The head of social media at Dropbox explains why authenticity is crucial to engagement on the platform.Having a brand social video strategy around TikTok is a crucial part of connecting with audiences today.
    Dropbox’s head of social media, Susan Chang, has been with the software company since 2014, two years longer than TikTok has been in existence. During her time there, she’s had the chance to craft the social media strategy around the short-form video app from its inception.
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