PR Public relations news

• The Scoop: Lyft’s typo causes stock chaos

  14-02-2024 16:45
  
  Plus: AI can’t hold patents, Cybertruck owners are already reporting rust on vehicles.As a PR professional, one of the first things you learn to do is ensure that your copy is clean and free of any mistakes. Based on what just happened with Lyft, some individuals might need a refresher on that concept.
  According to The Wall Street Journal, a press release stated that Lyft’s profits were projected to rise 500 basis points, or 5%, in 2024. The problem? The projection was only for a 50
  
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• Why more CEOs keep getting called to testify before Congress – and the role comms must play

  14-02-2024 14:50
  
  Insight on the prep process for these high-stakes hearings.  
  “They’re here. You’re on national television. Would you like now to apologize to the victims who have been harmed by your products?” 
  Pressed heavily by Missouri Senator Josh Hawley, Meta CEO Mark Zuckerberg rose to from the hearing table and turned to the rows of families bearing photos of loved ones whose deaths were connected in various ways to his social media platforms. 
  There, in front
  
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• How to incorporate storytelling into DE&I

  14-02-2024 13:00
  
  We all want to see ourselves in a story. Whether it’s a child identifying with a Disney princess who shares their skin tone, a teen yearning to see themselves represented in their sports heroes or an employee seeing people like them in the highest echelons of leadership, stories are key to crafting DE&I narratives that inspire real action and change. 
  Kimberly Henderson, digital workplace technology lead for Mars, shared practical tips for creating compelling narratives that
  
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