PR Public relations news

• The Scoop: Meta hopes to foil election misinformation with AI identification tools

  07-02-2024 16:58
  
  Plus: Swifties and sports gamblers converge at the Super Bowl, rivals come together for new sports network.It’s an election year and tech will play a big role in how information — and misinformation — about this year’s cycle spreads. In an attempt to get ahead of the issue, social media giant Meta announced that it’s working on tools that can flag AI-generated content on Facebook, Instagram and Threads.
  This move comes after the massive spread of misinformation duri
  
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• Navigating a name change: Practical tips from Global Refuge, formerly LIRS

  07-02-2024 13:00
  
  Changing a name is tricky but can reinvigorate an organization.Any rebrand is challenging. People become emotionally attached to even the smallest nuance of logo design and brand colors. But doing a rebrand complete with a full name change? That’s a next-level challenge.  
  Lutheran Immigration and Refugee Service took on that challenge, transforming into Global Refuge. But what didn’t change in this extensive rebrand process is its commitment to advocating for refugees and helpi
  
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• Communicators need to shed cameo role for the lead

  07-02-2024 13:00
  
  How to take your star turn.➢ Communicators have a steady seat in the boardroom and are taking an active role in crafting corporate policy and voting on pivotal issues.
  ➢ Generative AI wipes out the busy work and allows communicators time to be strategic, creative and proactive.
  ➢ The word “strategic” has been scrapped from the term Strategic Communications for its obvious redundancy, and the Chief Communications Officer now reports to the CEO.
  ➢ DEI and ES
  
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• 7 steps for setting social media goals and strategies

  07-02-2024 12:00
  
  Put in rigor, get out real results. Social media is no longer a shiny new toy. Facebook just had its 20th anniversary, after all. The industry is mature, developed and deserves the same focus on strategy and results as any other communications practice. 
  But if you aren’t there yet, that’s OK.  
  During PR Daily and Ragan’s 2023 Social Media Conference, Andre Hidalgo, associate state director of social media for AARP, shared simple steps to create social medi
  
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