• 4 visual tips for better pitches

    4 visual tips for better pitches
    Be relevant. Be knowledgeable. Be concise. Be actionable.
    Roger Johnson is account director at Method Communications. 
    Children’s book author Beatrix Potter said of writing, “The shorter and the plainer the better.” In PR, one might edit that to, “Shorter is better.”
    Editing what we write to be as clear and concise as possible is an age-old pursuit.This is especially important if you want to grab a reporter’s attention in today’s world of constant c
  • These are the biggest challenges for launching new CommTech tools

    These are the biggest challenges for launching new CommTech tools
    Getting access to tools is only half the battle.
    So you’ve fought hard and secured budget and buy-in for a new tool you’re convinced will make your working life easier.  
    Congratulations! 
    But now you’re faced with the often-daunting task of launching that tool to your department – and getting them to use it. 
    Hurray. 
    Ragan’s Inaugural CommTech Survey sheds light on the obstacles external communicators face when rolling out new tools that h
  • Top Public Relations Firms in India [PR Agency] - Hindustan Times

    Top Public Relations Firms in India [PR Agency]  Hindustan Times

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