PR Public relations news

• The Daily Scoop: White House issues ‘landmark’ executive order on AI

  30-10-2023 14:59
  
  Plus: Lapse aims for old-school Instagram vibes and looking back at Twitter after a year of Musk. 
  The White House has issued what it calls a “landmark” executive order to begin to regulate the messy, fast-evolving industry of AI. 
  “The Executive Order establishes new standards for AI safety and security, protects Americans’ privacy, advances equity and civil rights, stands up for consumers and workers, promotes innovation and competition, advances American lead
  
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• Pick your brand battle: How to decide which social platforms to use

  30-10-2023 12:00
  
  You can’t — and shouldn’t — be everywhere.In the past year, a proliferation of new social media platforms have hit the internet, vying for participation as leadership changes, data policy concerns, lawsuits and culture shifts rock long-standing platforms and send users looking for new places to spend their time. 
  Many users fear TikTok’s data handling practices by parent company ByteDance after dozens of countries, states and cities banned the app on government
  
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• Adjusting SEO for AI: Why 2024 calls for a people-first approach 

  30-10-2023 11:00
  
  Even as AI rises, it’s people that matter most in SEO.Kersa Haughey is director of marketing + business development  for INK Communications Co.  
  As you dig into annual planning for the year ahead, you’ll want to carve out some extra time to refresh your SEO strategy and the marketing communications activities that feed into and stem from it.  
  The culprit behind this growing need is, predictably, Google. Over the past few months, the company has released a s
  
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• Take our 6th annual state of comms survey to benchmark your efforts in 2024

  30-10-2023 10:00
  
  Ragan’s 2024 Communications Benchmark Survey will show how your communications outcomes compare to those of your peers. 
  Sometimes it can feel like you’re working in a vacuum, unsure of how your peers are handling the same communications challenges you’re working through. 
  Now, Ragan’s 6th annual Communications Benchmark Survey offers you the chance chance to gain unique insight into the industry at large – and how your communications department compares.&
  
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