PR Public relations news

• The Daily Scoop: Delta walks back some changes to Sky Medallion program. Is it too late?

  19-10-2023 16:39
  
  Plus: PRSA-NY president apologizes for Israel-Hamas email, Netflix surges after password crackdown.
  Delta has walked back some — but not all — of the unpopular changes the airline made to its loyalty program last month. 
  In a letter to customers, CEO Ed Bastian said he had read hundreds of emails from disappointed customers. “I appreciate your opinions and understand your disappointment. Your voice matters, and we are listening,” the statement read. 
  Bastian wen
  
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• These were the buzziest topics at PRSA ICON 2023

  19-10-2023 13:00
  
  Including insights from current Chair Michelle Egan and CEO Linda Thomas Brooks.There was a buzz at PRSA’s annual gathering of public relations professionals. Hundreds of professionals ranging from students to industry veterans gathered in the terrarium-like confines of the Gaylord Opryland Convention Center in Nashville to network and learn about the perils and promise of this moment for the industry.
  Practitioners packed convention halls to learn about how AI will affect the profession,
  
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• Worksheet: How to find the essence of your story

  19-10-2023 12:00
  
  Use these simple suggestions to set yourself up for SUCCES.  
  So you want to write a story. Or shoot a video. Or even create a social media post.  
  Slow down. Before you start writing or shooting, you need to set yourself up for SUCCES. 
  No, that’s not a typo. It stands for Simple, Unexpected, Credible, Concrete and Emotional Story.  
  These are the elements that every tale communicators tell should include.  
  Content needs to be simple so it can be c
  
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• MRB Public Relations introduces ‘PR in a Box’ Offering - Martechcube

  19-10-2023 03:30
  MRB Public Relations introduces ‘PR in a Box’ Offering  Martechcube
  
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