• The Daily Scoop: Hospital blast deepens horror, challenge in Israel-Hamas war

    The Daily Scoop: Hospital blast deepens horror, challenge in Israel-Hamas war
    Plus: X begins charging $1 for new accounts in some markets and Reese’s faces scrutiny over sweepstakes. President Joe Biden was already stepping into a morally complex, emotionally wrought situation with his visit to Israel. American diplomats had already successfully extracted humanitarian promises from the Israelis in return for the PR boon of in-person support from the U.S. president.  
    Then, moments before Biden was set to take off for Tel Aviv, an explosion rocked the
  • MRB Public Relations Introduces 'PR in a Box' Offering, Empowering ... - PR Newswire

    MRB Public Relations Introduces 'PR in a Box' Offering, Empowering ...  PR Newswire
  • Why social media personalities are acting like publishers — and how brands can join in

    Why social media personalities are acting like publishers — and how brands can join in
    Creators and influencers are going more direct-to-consumer. Where do brands fit in? 
    Across YouTube, TikTok, Reels, and even Facebook and Pinterest, creators and influencers are rulers of the socialsphere and all the benefits that flow through it.  
    Yet after a series of snafus in the creator space over the past few years, as well as tightening marketing budgets and a maturing internet economy, brands have grown more discerning about the partnerships they pursue. Meanwhile, creators ha
  • Challenges and opportunities: The PR landscape in Brazil

    Challenges and opportunities: The PR landscape in Brazil
    The nation is large and digitally savvy — but is beset by inequality and barriers.Brazil is a large, attractive market for foreign companies, but it can be a challenging business environment. Silse Martell, founder of the Smart Group of Agencies, recently responded to questions from PR Daily about what it’s like to do business in the growing nation. Her answers have been lightly edited.
    1. Why is Brazil a difficult country to do business in?Brazil is notorious for being a tough marke
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